Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootsuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very large population. When utilized with the correct strategy, social media can be a powerful tool for growth. It’s a way to reinforce your brand and build awareness while also creating trust with prospective clients or customers.
Brand awareness is critical if you want to grow your business. Social media plays a key factor in creating brand awareness. This is because social media platforms are great for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, according to HubSpot, 91% of marketers said they noticed an increase in brand visibility by only spending a few hours per week working on social media.
Social media is a great way to stay in touch with potential, current and returning customers or clients. It gives your page a human-like personality that others can connect with. It helps foster brand loyalty. Also, having an active page keeps your business at the forefront of people’s minds to think of your business the next time they need that specific product or service.
To develop quality content for your audience, you have to deliver valuable content. Your audience should gain something from following your page. Be careful not too off-putting with overly promotional posts but also make it fairly easy for your customers to buy. Most of all, focus on quality over quantity when it comes to posts.
Note that marketers continue to invest more and more in social media and other forms of digital advertising because it works. It’s a way to specifically reach your target audience, increase website traffic, and drive more sales.
Building a solid strategy that works takes effort. Having a social media plan or strategy is what is going to help you get from point A to point B. It’s important to know your goal and how you are going to get there.
Shared from by Alicia Frank